Beyond Big-Name Speakers: Creating Engaging and Impactful Conferences with Strategic Marketing and Programming

Big name conference speakers, are they worth the big price tag they come with? Join Isaac and Nessa as they discuss why that $20k speaking fee does NOT mean what you think it does. Learn more at geteventlab.com

The core question of how to get a big name speaker at a conference is largely rooted in a lack of confidence and a lack of strategy. To address this, focus on the marketing strategy, the program strategy, and understand and internalize what the audience, community, and people need and want from a leader. Then identify the right people to be involved in the program and the right ways to deliver on that strategy.

PodcastNessa JimenezMay 23, 2023FAQ, conference speakers

Cost of Hosting a Conference: Creating a Unique and Sustainable Event for Your Business

How much does it really cost to host a conference? Isaac and Nessa explore what people are actually asking and how trying to host “a conference” instead of your conference is holding you back! Learn more about us at geteventlab.com

The core question of how much it costs to put on a conference is often misunderstood. To address this, businesses should identify their event strategy by figuring out what kind of conference can they sustain and what their goals for their business and community are. They should also identify what resources they have within their business and what the makeup of their business is in order to deliver on their goals.

PodcastNessa JimenezMay 16, 2023conference budget, FAQ

Creating Safe and Inclusive Events: The Power of an Effective Code of Conduct at Conferences

We explore the importance of codes of conduct at conferences and events, which serve a crucial purpose in outlining acceptable behaviors and providing guidelines for event organizers to address potential issues. A good code of conduct should be up-to-date, relevant, and communicated to all attendees, speakers, and staff. Enforcement is a critical component, and organizers must be prepared to enforce it to prevent undermining the entire purpose of the code.

PodcastNessa JimenezMay 9, 2023code of conduct, event strategy

Advancing Accessibility in the Event Industry

In this episode, we discuss the current state of accessibility in the event industry and how it can be improved. We explore the concept of "disability dongles" and how they are not truly solving accessibility issues. We emphasize that accessibility should be approached by providing access in various ways, including pricing, time commitment, and ease of participation. Additionally, we delve into the limitations and challenges of AI captioning.

Our discussion also centers on the challenges of providing live transcription services and ensuring geographical accessibility in virtual events. We stress the importance of captioning and the learning curve involved in adapting these services for live streams. Moreover, we examine issues such as time zones, networking opportunities, and socioeconomic factors that can impact geographical accessibility.

Overall, our focus is on the growing importance of accessibility in the event industry and how it can be incorporated into every aspect of event planning and production. We highlight the use of captioning tools, techniques, and processes, as well as policies that prioritize accessibility. Join us for this crucial conversation, and don't forget to share, rate, and review the episode on your favorite podcast platform.

PodcastNessa JimenezMay 2, 2023event accessibility, accessibility

Captivating Talks in a Post-Pandemic World: Adapting to New Formats and Engaging Audiences

In this episode, we dive into the challenges and opportunities of giving standout talks in a post-pandemic world, focusing on captivating speakers and engaging content. We discuss the importance of adapting to new presentation formats, whether in-person or virtual, and how conference organizers must prioritize attendee experience.

We explore the concept of working backwards from the end goal, helping speakers create focused, action-oriented content that keeps the audience engaged, regardless of the format.

If you want to learn how to make the most impact with your presentations in today's ever-changing world, this episode is a must-listen!

PodcastNessa JimenezApril 28, 2023conference speakers, content strategy

Strategically Choosing the Right Event Tech Tools for Your Needs

n this episode, we dive into the world of event tech tools and how to choose the right one for your needs. We discuss the proliferation of Event Tech since the pandemic and how it's led to a wide variety of platforms vying for attention. We break down event tools into generalist platforms, such as Hopin or SOCio, and specialist tools like Tito or Gather Round, which focus on one or two key features. We emphasize the importance of knowing your specific requirements and goals when choosing a tool, rather than simply chasing fancy features.

We also delve into the importance of having a well-defined strategy before selecting event tools and platforms. We emphasize that there is no perfect platform, and knowing your audience, goals, and event format is crucial for making the right choices. Crafting a tech stack that integrates smoothly is key to creating a successful event, whether it's virtual or in-person. By focusing on strategy first, it becomes much easier to find the tools that best serve your event's specific needs and goals.

PodcastNessa JimenezApril 25, 2023event tools, event strategy, event tech, virtual platformsk

Creating Unforgettable Conferences: The Key Traits of a Successful Host

Get ready to discover the ultimate secrets of hosting an unforgettable conference! In this episode, we will take a deep dive into the key characteristics of a kick-ass conference host that will set your event apart from the rest. We'll explore the importance of purpose, curiosity, and vulnerability, as well as the power of a strong work ethic.

But that's not all! We'll also discuss the value of having a clear vision for your event, being goal-oriented, and committing to serving the community. Whether you're a seasoned conference host or just starting out, these insights will help you take your event to the next level.

We'll also talk about the importance of treating event organization like a business and emphasize the need for trust in conference hosting. With our insider knowledge from the event industry, you'll be able to learn from our experiences and apply our tips and tricks to your own event.

So, are you ready to create a conference that your attendees will never forget? Join us as we explore these topics and share our insights to help you become the best conference host you can be!

PodcastNessa JimenezApril 21, 2023event strategy, event hosting

Cultivating Community: The Future of Event Marketing and Engagement

In this episode of the podcast, we discuss the rise of event platforms focusing on creating community as their next big feature. We explore the impact of the pandemic on the event world, leading to an increase in virtual platforms and the concept of 365-day events. We also discuss the importance of building a community first before creating an event and the difference between serving a community and focusing solely on sales or ego. We delve into the potential challenges and benefits of a year-round virtual platform experience for communities, discussing the importance of having a solid strategy in place to support creating content libraries, hosting monthly gatherings, and engaging with community members.

PodcastNessa JimenezApril 18, 2023organizing a conference, community engagement

Measuring Conference Success: Goals, Feedback, and Continuous Improvement

In this episode, we dive into the critical topic of measuring the success of a conference, be it online or offline. We discuss defining success, identifying goals, and considering all stakeholders involved, such as managers, sponsors, speakers, and most importantly, the audience. We also explore the importance of crafting well-designed surveys and conducting follow-up interviews to gather both qualitative and quantitative data that can challenge assumptions, evaluate the effectiveness of content, and inform future planning. Ultimately, setting the right goals, measuring qualitative and quantitative data, and being open to feedback are crucial for improving future events. Join us as we dissect this fascinating topic, and don't forget to share our conversation with others.

PodcastNessa JimenezApril 14, 2023event strategy, conference planning

Creating a Compelling Event: Enhancing Attendee Journeys and Experiences

In this episode, we take a deep dive into the importance of constructing a narrative for a conference, focusing on the attendee journey from initial awareness to ticket purchasing and beyond. We discuss the significance of understanding the audience, their motivations, and goals to create an event that meets their needs, and how this leads to better content, presenter selections, and overall event experiences.

We also explore the crucial role of marketing and attendee communications in the event planning process, emphasizing the need to understand who the attendees are and their motivations for attending the event. By focusing on the attendee journey, we can create a more engaging and valuable experience for them, using targeted marketing strategies and effective communications.

Finally, we examine the importance of delivering on the promises made throughout the attendee journey, ensuring a positive conference experience. We discuss the significance of attendee feedback, combating browser tab overload in virtual events, and providing engaging content to maintain audience attention. We emphasize the value of fostering connections between attendees and the impact it has on the overall success of the event. Join us as we share our insights and experiences in crafting successful conference narratives and attendee journeys.

PodcastNessa JimenezApril 12, 2023event strategy, attendee journey

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