Surprising and delighting audiences with Jedd Chang

This week we sit down with Jedd Chang to explore successful events, emphasizing effective attendee communication and the power of a well-managed experience. Drawing from his firsthand experiences including at the World Domination Summit, Jedd walks us through elevating the front-of-house experience while exposing common customer service pitfalls in the industry. We also dive into the concept of 'surprise and delight' within event experiences. Even small, purposeful actions can inject genuine joy into attendees' journeys, and add to the overall experience.

"A good attendee experience is making sure that all attendees are seen and heard and feel valued." - Jedd Chang

PodcastNessa JimenezDecember 12, 2023attendee experience, attendee journey, community engagement

How to Increase Attendee Interaction and Engagement at a Conference

Part of the conference organizing process is giving thought to how to cultivate and encourage attendee interaction and engagement. Attendee engagement is the level at which conference attendees actively participate and interact with an event.

Engaged attendees are fully present, attentively listening to speakers, engaging in lively discussions with fellow attendees, and actively participating in workshops. Disengaged attendees might be busy with their phones, attending few or no workshops, and only superficially interacting with others.

We host conferences to create an environment that encourages engagement and attendee interaction. The energy of a live event is unparalleled, but it takes deliberate effort from conference organizers to cultivate this interaction and engagement.

ArticlesNessa JimenezAugust 22, 2023attendee journey, attendee interaction, attendee experience

Creating a Compelling Event: Enhancing Attendee Journeys and Experiences

In this episode, we take a deep dive into the importance of constructing a narrative for a conference, focusing on the attendee journey from initial awareness to ticket purchasing and beyond. We discuss the significance of understanding the audience, their motivations, and goals to create an event that meets their needs, and how this leads to better content, presenter selections, and overall event experiences.

We also explore the crucial role of marketing and attendee communications in the event planning process, emphasizing the need to understand who the attendees are and their motivations for attending the event. By focusing on the attendee journey, we can create a more engaging and valuable experience for them, using targeted marketing strategies and effective communications.

Finally, we examine the importance of delivering on the promises made throughout the attendee journey, ensuring a positive conference experience. We discuss the significance of attendee feedback, combating browser tab overload in virtual events, and providing engaging content to maintain audience attention. We emphasize the value of fostering connections between attendees and the impact it has on the overall success of the event. Join us as we share our insights and experiences in crafting successful conference narratives and attendee journeys.

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