In this follow-up to our discussion with Brian Richards, we tackle the critical balance between efficiency and simplicity in event technology. Brian's 'lazy' approach to tech is a fantastic way to achieve efficiency and gain maximum impact from your efforts. We discuss the value of simplicity in maximizing the attendee experience and the benefits of having a minimum viable system to avoid over-reliance on technology.

Plus: marketing in driving event attendance, the role of swag in creating positive impacts, and the balance between educational content and relationship building.

PodcastNessa JimenezDecember 19, 2023event tech, attendee experience

Strategically Choosing the Right Event Tech Tools for Your Needs

n this episode, we dive into the world of event tech tools and how to choose the right one for your needs. We discuss the proliferation of Event Tech since the pandemic and how it's led to a wide variety of platforms vying for attention. We break down event tools into generalist platforms, such as Hopin or SOCio, and specialist tools like Tito or Gather Round, which focus on one or two key features. We emphasize the importance of knowing your specific requirements and goals when choosing a tool, rather than simply chasing fancy features.

We also delve into the importance of having a well-defined strategy before selecting event tools and platforms. We emphasize that there is no perfect platform, and knowing your audience, goals, and event format is crucial for making the right choices. Crafting a tech stack that integrates smoothly is key to creating a successful event, whether it's virtual or in-person. By focusing on strategy first, it becomes much easier to find the tools that best serve your event's specific needs and goals.

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