Crafting Authentic Learning Experiences with Breanne Dyck

How do brands use live training sessions to generate leads? Well, we had a chat with Breanne Dyck, the co-founder of Visionary CEO Academy, to find out! Live training isn't just about teaching something; it's about connecting.

We dove into Breanne's background in higher education and got the scoop on the "imperfect approach" that Visionary CEO Academy swears by. This unique method helps them build deeper relationships — and it can inspire your audience to do the same.

We also shared strategies for better virtual retreats. We talked about making that smooth transition in and out of the experience, creating a vibe that's all about space, community, and a little surprise – swag to spice things up.

PodcastNessa JimenezOctober 31, 2023teaching, virtual events, community building

Decoding the Future of Work and Events through Community Engagement

After chatting it up with Tara McMullin, we, Isaac and Nessa sit down to reflect on the "people first" way of working and planning events. We deeply believe in the importance of context and moving beyond just numbers to measure success and why a good old conversation can give you way more insight than those boring anonymous forms. Tune in to discover how brands and events can totally rock in a world that's constantly changing.

PodcastNessa JimenezOctober 24, 2023community engagement, community management

Reimagining Digital Communities: A Conversation with Tara McMullin

How do we honor our humanness when engaging with others, especially in an increasingly anti-human landscape? Join us as we welcome Tara McMullin, a renowned writer, podcaster, and producer who has spent over a decade investigating the future of work. Tara shares her evolving perspectives on work, business, and how she navigates this complex landscape through her writing. From the challenges of leading an online community to reimagining community in a digital age, Tara offers valuable insights on fostering connection in today's world.

PodcastNessa JimenezOctober 17, 2023community engagement, community management

The State of Events 2023 - Make it Kickass

PodcastNessa JimenezOctober 10, 2023virtual platformsk, virtual events, event tools

How to Increase Attendee Interaction and Engagement at a Conference

Part of the conference organizing process is giving thought to how to cultivate and encourage attendee interaction and engagement. Attendee engagement is the level at which conference attendees actively participate and interact with an event.

Engaged attendees are fully present, attentively listening to speakers, engaging in lively discussions with fellow attendees, and actively participating in workshops. Disengaged attendees might be busy with their phones, attending few or no workshops, and only superficially interacting with others.

We host conferences to create an environment that encourages engagement and attendee interaction. The energy of a live event is unparalleled, but it takes deliberate effort from conference organizers to cultivate this interaction and engagement.

ArticlesNessa JimenezAugust 22, 2023attendee journey, attendee interaction, attendee experience

Code of Conduct Essentials: The Ultimate Guide to Crafting and Implementing a Stellar Code of Conduct Policy for Conferences

A code of conduct policy is a set of accepted rules and norms for acceptable behavior at an event. It applies whether it's held online or in-person and it goes beyond the basic principles of common courtesy. It defines a framework of expected behavior for everyone associated with the conference. This includes attendees, speakers, and staff.

Gone are the days when conferences could rely on assumed social norms to dictate interactions. With the evolving landscape of events, codes of conduct have become a must. Attendees have come to expect these policies to be in place at the conferences they attend. As policies have evolved, there is an increased focus on inclusivity and diversity.

A code of conduct makes it possible for event organizers to foster a welcoming environment where participants can focus on learning, networking, and engaging in meaningful conversations. A well-crafted code of conduct policy not only protects attendees, but shapes the identity and reputation of an event.

ArticlesNessa JimenezAugust 15, 2023event strategy, code of conduct

What is Event Design? How Can It Help Make Your Events Stand Out?

Event design is the art and science of creating a unique and memorable experience for your guests. It involves creating a cohesive plan that takes into account all the elements of the event, from the venue to the activities, the décor and beyond.

The goal of event design is to ensure that all aspects of the event work together to create an unforgettable experience for your attendees. This means understanding the event goals, developing creative concepts, and executing them in order to create a successful event.

Learn the ins and outs of event design here.

ArticlesNessa JimenezAugust 8, 2023event design, event strategy

Free or Not Free: Navigating Event Pricing and Audience Value Perception

We explore the common question, "Should my event be free? " We take a deep dive into the intricate nuances behind this seemingly straightforward question, peeling back the layers to expose the root causes, from the nebulous concept of event value to the eternal struggle between quantity and quality of attendees, we leave no stone unturned.

We discuss the importance of having a solid marketing strategy and understanding your audience's perception of value, as well as the potential pitfalls of offering a free event, such as low attendance and engagement.

Understand your audience and the value your event brings to them in order to determine the best approach to pricing. Focus on the outcomes you aim to deliver and the reasons behind hosting a conference, so you can better define the value you offer and communicate it effectively.

Do your homework, even for free events, to ensure confidence in marketing and attracting attendees. Ultimately, the decision to offer a free or paid event depends on your audience, their needs, and your event's goals'.

PodcastNessa JimenezAugust 1, 2023event pricing strategy

Strategic Planning for a Successful Conference: Understanding Your Audience and Goals

In this episode, we wrap up the season with a sort of catch-all question: "Do I really need a [fill in the blank]? " This type of question often stems from a mentality focused on a list of logistics and budget, rather than strategy and experience, so we decided to address it all in one episode.

Organizers might be wondering how to spend the least amount of money while still achieving their desired results or questioning the contribution of certain elements to the overall event experience. To address these concerns, we discuss the importance of understanding the type of conference your business and community can sustain, as well as identifying the goals of your audience and your own business.

As we wrap up this season, we reflect on the key takeaways from our discussions. The overarching question of whether or not you need specific elements for your event boils down to understanding your audience and having a solid strategy in place.

By knowing who your attendees are and what they value, you can make informed decisions about what your business can sustain, which factors contribute to the experience, and how to efficiently execute the logistics. Remember, it's not about the nitty-gritty details like catering or venue, but rather creating something special for your audience.

PodcastNessa JimenezJuly 25, 2023event strategy, event hosting

Breaking the Sales Stereotype: Confidently Promoting Your Conference and Engaging Your Audience

In this episode, we tackle the common question: "How do I sell conference tickets without being annoying?" As we dig deeper into this issue, we realize that underlying concerns include fears of being salesy, resistance to putting oneself in front of the event, and a lack of confidence in the value being offered.

We discuss how understanding your audience's needs, communicating effectively, and developing a consistent marketing strategy can help you create impactful conferences and events with unforgettable attendee experiences.

Join us as we break down traditional stereotypes around marketing and sales to help you feel more confident promoting your event and engaging with your audience. Plus, learn about a valuable tool that can make the process even easier by visiting our website at geteventlab.com.

PodcastNessa JimenezJuly 18, 2023event marketing

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