Kickass Conferences

Resources

Our event strategy and design resources are the ultimate toolkit for creating events that leave a lasting impact. We offer a treasure trove of tips, trends, and best practices to help you bring your vision to life and take your events from blah to BAM!

From crafting engaging content to designing stunning visuals, our resources will help you connect with your audience and keep them coming back for more. We'll show you how to create events that are as memorable as they are effective at driving results for your business.

Posts tagged event marketing
Breaking the Sales Stereotype: Confidently Promoting Your Conference and Engaging Your Audience
Breaking the Sales Stereotype: Confidently Promoting Your Conference and Engaging Your Audience

In this episode, we tackle the common question: "How do I sell conference tickets without being annoying?" As we dig deeper into this issue, we realize that underlying concerns include fears of being salesy, resistance to putting oneself in front of the event, and a lack of confidence in the value being offered. 

We discuss how understanding your audience's needs, communicating effectively, and developing a consistent marketing strategy can help you create impactful conferences and events with unforgettable attendee experiences. 

Join us as we break down traditional stereotypes around marketing and sales to help you feel more confident promoting your event and engaging with your audience. Plus, learn about a valuable tool that can make the process even easier by visiting our website at geteventlab.com.

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PodcastNessa Jimenezevent marketing
The Art of Pricing Conference Tickets: Balancing Value and Experience for Your Audience
The Art of Pricing Conference Tickets: Balancing Value and Experience for Your Audience

In this episode, we discuss the question: "How much should a conference ticket cost?" and dig deeper into the underlying thoughts and concerns behind this question. When people ask this question, they often mean: "Is this conference worth what we're trying to charge?" or "Can I get away with charging this much?" These questions reveal fears about reputation, the value of the event, and how the audience will perceive the ticket price.

It's important to understand your audience's values and preferences when determining the pricing for your conference or event. It's crucial to know not only your audience's demographics but also their psychographics and willingness to invest in your event. We discuss the significance of context and how it can inform your pricing strategy, as well as the role of event technology in creating an experience tailored to your audience's needs.

By understanding the value offered to attendees and how they perceive it, organizers can effectively communicate the benefits and ensure an exceptional experience. Factors such as audience demographics, affordability, geographic accessibility, and who is paying for the tickets must be considered in the marketing strategy.

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PodcastNessa Jimenezevent strategy, event marketing