Free or Not Free: Navigating Event Pricing and Audience Value Perception

We explore the common question, "Should my event be free? " We take a deep dive into the intricate nuances behind this seemingly straightforward question, peeling back the layers to expose the root causes, from the nebulous concept of event value to the eternal struggle between quantity and quality of attendees, we leave no stone unturned.

We discuss the importance of having a solid marketing strategy and understanding your audience's perception of value, as well as the potential pitfalls of offering a free event, such as low attendance and engagement.

Understand your audience and the value your event brings to them in order to determine the best approach to pricing. Focus on the outcomes you aim to deliver and the reasons behind hosting a conference, so you can better define the value you offer and communicate it effectively.

Do your homework, even for free events, to ensure confidence in marketing and attracting attendees. Ultimately, the decision to offer a free or paid event depends on your audience, their needs, and your event's goals'.

PodcastNessa JimenezAugust 1, 2023event pricing strategy

Strategic Planning for a Successful Conference: Understanding Your Audience and Goals

In this episode, we wrap up the season with a sort of catch-all question: "Do I really need a [fill in the blank]? " This type of question often stems from a mentality focused on a list of logistics and budget, rather than strategy and experience, so we decided to address it all in one episode.

Organizers might be wondering how to spend the least amount of money while still achieving their desired results or questioning the contribution of certain elements to the overall event experience. To address these concerns, we discuss the importance of understanding the type of conference your business and community can sustain, as well as identifying the goals of your audience and your own business.

As we wrap up this season, we reflect on the key takeaways from our discussions. The overarching question of whether or not you need specific elements for your event boils down to understanding your audience and having a solid strategy in place.

By knowing who your attendees are and what they value, you can make informed decisions about what your business can sustain, which factors contribute to the experience, and how to efficiently execute the logistics. Remember, it's not about the nitty-gritty details like catering or venue, but rather creating something special for your audience.

PodcastNessa JimenezJuly 25, 2023event strategy, event hosting

Breaking the Sales Stereotype: Confidently Promoting Your Conference and Engaging Your Audience

In this episode, we tackle the common question: "How do I sell conference tickets without being annoying?" As we dig deeper into this issue, we realize that underlying concerns include fears of being salesy, resistance to putting oneself in front of the event, and a lack of confidence in the value being offered.

We discuss how understanding your audience's needs, communicating effectively, and developing a consistent marketing strategy can help you create impactful conferences and events with unforgettable attendee experiences.

Join us as we break down traditional stereotypes around marketing and sales to help you feel more confident promoting your event and engaging with your audience. Plus, learn about a valuable tool that can make the process even easier by visiting our website at geteventlab.com.

PodcastNessa JimenezJuly 18, 2023event marketing

Breaking the Exploitation Cycle: The Importance of Compensating Conference Speakers

In this episode, we explore the question of whether or not to pay speakers at conferences and events, a topic that often arises for organizers. We discuss the underlying problems that feed into this question, such as lack of knowledge about event budgets, resource management issues, and the potential for exploitation. We emphasize that catering and AV services are typically more expensive than speaker fees, so saving on speaker compensation won't necessarily fix budget problems.

We dive into the issue of exploitation and exposure capitalism, where speakers are not paid for their contributions to events but instead receive exposure to audiences. This cycle perpetuates a system that marginalizes and takes advantage of individuals, particularly those who are already marginalized. We discuss breaking this cycle by offering proper compensation packages, understanding budgets, and crafting a speaker selection process that is aware of the event's goals and audience. By valuing speakers and their contributions, events can create a more inclusive and respectful atmosphere.

We emphasize the importance of compensating speakers for their contributions to conferences, as both an audience and quality content are necessary for a successful event. While we share plenty of ideas and opinions on speaker honorariums, our main message is to pay your speakers to ensure a valuable experience for all attendees. For additional resources, visit geteventslab.com to obtain a free tool that can help with budgeting and determining payment for speakers at your events.

PodcastNessa JimenezJuly 11, 2023conference speakers

Hybrid Conferences and Events: Navigating the New Normal in Accessibility, Inclusion, and Community Building

Discover the next big thing in conferences and events! Hybrid events are taking over, but are they the new normal? We explore the exciting possibilities and challenges presented by this growing trend, including accessibility and inclusion for all attendees.

The pandemic forced event organizers to pivot towards online events, and this shift created a huge explosion of participation from a wider range of people. But now that in-person events are returning, how do you decide whether to host your event online, in-person, or as a hybrid? We'll show you how to make the right choice based on the unique needs and preferences of your audience.

Plus, we'll discuss the importance of accessibility and inclusion as a mindset, not just a tactic, to create welcoming spaces for all attendees. And we'll dive into the challenges and concerns surrounding the expenses and logistics of hosting hybrid events, and how to overcome them.

This episode is packed with insights, tips, and strategies to help you kickstart your hybrid event strategy and take your community building to the next level. Don't miss out!

PodcastNessa JimenezJuly 4, 2023event strategy, hybrid events, event tools

Event Sponsorships: Strategies for Securing and Maximizing Revenue

In this episode, we explore the challenges of securing sponsors for conferences and creating effective sponsorship decks. The real questions behind these concerns are often related to revenue generation, convincing potential sponsors to invest, and maintaining valuable relationships while making sponsorship requests.

We discuss the importance of leveraging pre-existing relationships and focusing on warm introductions, rather than relying solely on cold pitches. Having a compelling offer for potential sponsors is crucial, as well as ensuring that the event provides value for both the sponsors and the audience. Additionally, we emphasize the significance of targeting the right sponsors for your event, even if they may not be in the same industry.

We delve into the process of developing a successful sponsorship strategy by first determining the necessary financial support for an event, considering the balance between sponsor revenue and earned revenue. Recognizing what sponsors are seeking from your audience and how they can benefit from supporting your event is crucial. By offering value to sponsors without compromising the attendee experience, you can create a sponsorship strategy that leads to a compelling sponsorship deck and attracts the right sponsors.

PodcastNessa JimenezJune 27, 2023event sponsors, event strategy

Choosing the Perfect City for Your Conference: The Power of Knowing Your Audience and Context-Aware Decision-Making

In this episode, we explore the common question of "What city should I host my conference in?" and dive into the underlying issues that prompt this question. We discuss the reasons people might focus on location, such as using it as a marketing gimmick or trying to keep production costs down. However, we emphasize that location should play a supporting role in a conference, not the lead role. We talk about the importance of focusing on programming and content, rather than relying on the location to draw attendees. The attendee experience should be the priority, and considering factors such as accessibility and amenities are crucial in making a location decision.

As in-person conferences begin to make a comeback, we discuss the importance of understanding your audience and their preferences in order to make the best decision on whether to host an event virtually or in person. We emphasize the need to deeply understand your audience's geographic locations, needs, and desires in order to choose the right city for your event. Additionally, we explore the significance of context-aware decision-making, taking into account factors such as travel preferences, budgets, and even political leanings when selecting a location. Ultimately, knowing your audience is the key to creating a successful event experience that meets their needs and goals'

We delve into the factors that influence the success of a conference, focusing on understanding your target audience and keeping production costs down. By knowing who you want to attend, their priorities, willingness to travel, and financial capacity, you can ensure a great experience and a successful event. So, stop stressing over tourist traps and start working on what your audience truly wants from your conference.

PodcastNessa JimenezJune 20, 2023event hosting, event strategy, event location

The Art of Pricing Conference Tickets: Balancing Value and Experience for Your Audience

In this episode, we discuss the question: "How much should a conference ticket cost?" and dig deeper into the underlying thoughts and concerns behind this question. When people ask this question, they often mean: "Is this conference worth what we're trying to charge?" or "Can I get away with charging this much?" These questions reveal fears about reputation, the value of the event, and how the audience will perceive the ticket price.

It's important to understand your audience's values and preferences when determining the pricing for your conference or event. It's crucial to know not only your audience's demographics but also their psychographics and willingness to invest in your event. We discuss the significance of context and how it can inform your pricing strategy, as well as the role of event technology in creating an experience tailored to your audience's needs.

By understanding the value offered to attendees and how they perceive it, organizers can effectively communicate the benefits and ensure an exceptional experience. Factors such as audience demographics, affordability, geographic accessibility, and who is paying for the tickets must be considered in the marketing strategy.

PodcastNessa JimenezJune 13, 2023event strategy, event marketing

Navigating Event Tech: Choosing the Right Platform for Your Event

What’s the top event platform to host a conference? Since the start of the pandemic, the market for event tech has exploded with an overwhelming amount of choices! While it's easy to get caught up in the latest and greatest tools and technologies, the reality is that there's no one platform that's perfect for every event. Instead, organizers need to focus on what really matters: creating quality content that resonates with their audience.

With the right content, even the simplest tools can be used to pull off an amazing event. In today’s episode, we'll explore why content is king and why choosing the right platform depends on the unique needs of your event and your audience.

PodcastNessa JimenezJune 6, 2023FAQ, top event platforms

Creating Impactful Conferences: Organizing and Producing Successful Events

Looking to create a conference that truly makes an impact? You're in luck! In this episode, we explore the ins and outs of conference organization, from the underlying concerns and anxieties to the real issues at play. While many people search for quick checklists and shortcuts to organizing a conference, the reality is that it takes a village to make it a success.

So, how do you get started? We dive into the importance of understanding the "why" behind the event and developing a solid strategy before diving into logistics. By asking critical questions and digging deep into motivations and goals, event organizers can create a more meaningful and successful conference. The key solutions we explore include focusing on the core purpose, putting thoughts down on paper, and finding the right skilled talent to produce the event.

We understand that finding the right support services and skilled talent is essential, as an organizer's role is to lead the community and provide a sense of purpose. In this discussion, we differentiate between the roles of an organizer and a producer, highlighting the importance of leveraging the right people to bring your vision to life.

Join us as we discuss how to organize a conference that truly makes an impact. By staying focused on the big picture, developing a clear strategy, and tapping into the right resources, you can execute a successful conference without feeling overwhelmed.

PodcastNessa JimenezMay 30, 2023organizing a conference, event strategy

Resources