In this episode, we explore the common question of "What city should I host my conference in?" and dive into the underlying issues that prompt this question. We discuss the reasons people might focus on location, such as using it as a marketing gimmick or trying to keep production costs down. However, we emphasize that location should play a supporting role in a conference, not the lead role. We talk about the importance of focusing on programming and content, rather than relying on the location to draw attendees. The attendee experience should be the priority, and considering factors such as accessibility and amenities are crucial in making a location decision.
As in-person conferences begin to make a comeback, we discuss the importance of understanding your audience and their preferences in order to make the best decision on whether to host an event virtually or in person. We emphasize the need to deeply understand your audience's geographic locations, needs, and desires in order to choose the right city for your event. Additionally, we explore the significance of context-aware decision-making, taking into account factors such as travel preferences, budgets, and even political leanings when selecting a location. Ultimately, knowing your audience is the key to creating a successful event experience that meets their needs and goals'
We delve into the factors that influence the success of a conference, focusing on understanding your target audience and keeping production costs down. By knowing who you want to attend, their priorities, willingness to travel, and financial capacity, you can ensure a great experience and a successful event. So, stop stressing over tourist traps and start working on what your audience truly wants from your conference.
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